The J. Anise & Co. Approach

Our Philosophy

At J. Anise & Co., we believe holiday décor is more than ornaments and ribbon—it’s personal, it’s emotional, and it’s meant to tell a story.

Our approach blends attainable luxury with thoughtful design, creating spaces that feel elevated yet inviting, polished yet full of heart.

We design with intention, layering color, texture, and heirloom-worthy details to create moments that feel beautifully curated—but never overdone. Every tree, mantel, and space is treated as its own little holiday vignette, styled to reflect your home, your traditions, and your personal aesthetic.

In short: luxury with personality. Always.

Our Process

Whether you’re working with us virtually or in-home, our process is designed to feel seamless, collaborative, and (dare we say) actually fun.

1. Discovery & Direction

We begin by learning about your space, your existing décor, and the mood you want to create—classic, whimsical, modern, romantic, or somewhere delightfully in between.

2. Curated Styling Blueprint

Using our proprietary styling framework, we design a layered plan that balances scale, color, and texture, ensuring your décor feels intentional from top to bottom (no sad, empty branches on our watch).

3. Signature Selections

From luxury ribbons and statement ornaments to picks, sprays, and finishing details, every element is thoughtfully selected to support the overall design story.

4. Styling & Placement

Through guided virtual sessions or in-home installation, we bring the design to life—placing each element with purpose, depth, and just the right amount of drama.

5. Final Refinement

We step back, assess, and fine-tune. Sometimes it’s a ribbon tail that needs a little swoop. Sometimes it’s adding one more sparkle moment. It’s all about the finishing touches.

The Client Experience

Working with J. Anise & Co. is designed to feel personal, elevated, and refreshingly stress-free.

Clients receive:

  • Personalized, one-on-one styling guidance
  • Access to curated, designer-quality ribbons and décor pieces
  • Professional design principles translated into approachable steps
  • A finished look that feels cohesive, luxurious, and uniquely theirs

Whether we’re styling your home directly or empowering you to create the look yourself, our goal is always the same:

to help you fall in love with your holiday spaces and feel confident recreating that magic year after year.

Why J. Anise & Co.

J. Anise & Co. was built on the belief that holiday decorating should feel meaningful, not mass-produced and that the smallest details often make the biggest impact.

Founder and lead stylist Jasmine learned the art of holiday decorating alongside her grandmother, where bows were fluffed just right, trees were layered with intention, and every gathering was styled with care. That early love for design, craftsmanship, and tradition eventually evolved into a modern approach to holiday styling. One that blends classic techniques with a fresh, editorial point of view.

At the heart of every J. Anise & Co. design is ribbon.

Not as an afterthought, but as a foundational design element that guides color stories, movement, and overall flow. It’s what allows each space to feel cohesive, elevated, and unmistakably signature.

We are known for:


  • Curated, designer-quality ribbon selections you won’t find everywhere

  • Thoughtful layering techniques that add depth and dimension

  • Color stories that feel sophisticated, not seasonal clichés

  • Styling that photographs beautifully—but feels even better in real life

But beyond the aesthetics, our work is rooted in experience.

We understand that holidays are emotional. They’re about traditions, firsts, memories, and the feeling you get when you walk into a space and it just feels right. That’s why every design is approached with care, creativity, and respect for the moments you’re creating in your home.

J. Anise & Co. isn’t about copying trends.

It’s about crafting a look that feels like you—refined, personal, and designed to be remembered long after the ornaments are packed away.